Your website serves as an ambassador for your business. It represents your business online, showcasing your products and services to potential customers. You website performance is therefore integral to your business’s reputation and success. To truly know how your website performance racks up, you will need access to information such as:
- The impact your loading speed has on customers
- How long your site may be offline or
- Why some clients opt not to use your site.
To get all of that information and more, you will need a website monitoring tool like Monitoring.Me which is dubbed as the go best cloud based, agentless website monitoring service available. Here are 10 real reasons why you should need to monitor your site.
Table of Contents
1. Protect your company’s image
Whether you’re selling a product or offering a service; operating a large or a small to medium-sized business on the internet, your brand image matters. And because that image can be destroyed by one unsatisfied customer, you need to keep them happy and keep them coming back to your site.
One of the major factors contributing to customer dissatisfaction is regular downtime on a website and so in an effort to protect your image and keep your clients satisfied, you will need to monitor your platform. Monitoring your website performance metrics is one of, if not the surest way to prevent downtime.
2. Prevent losing sales
Frequent downtime, as mentioned above, leads to unhappy customers and unhappy customers go where they are more satisfied. When they leave, they take sales with them and that can cost businesses millions of dollars.
For example, one IDC research showed that the average yearly cost of an unplanned application downtime, among Fortune 1000 companies, is between $1.2 and $2.5 billion dollars.
According to another study from Siemens Building Technologies, 33 percent of companies do not know how one day of downtime affects their business.
Whether it’s a hundred or a million dollars, downtime cost you customers and cash, monitoring however helps to prevent it this and prevention is always better than cure.
3. Boost or maintain search results ranking
Like customers, Google does not like downtime issues. If your website is constantly down for one or more days, you may realize that your ranking in Google’s search results is negatively affected.
4. Detect hackers quickly
A security breach may be one of the reasons your website experiences downtime. It may not take a hacker much time or effort to derail your website’s uptime and install malicious codes that will render the platform useless for an extensive period of time.
However, with website monitoring these issues can be averted as your monitoring software will notify the webmaster that a hacker is trying to breach the system. The notification is sent several times, by text and emails until the issue is addressed.
5. Alerts you when you site goes offline
A security breach is not the only reason your site will go down. There are a host of other factors that can take your site offline, including:
- Malware
- Bad hosting service
- A sudden increase in traffic
- A faulty plugin
Whatever the cause, your website monitoring tool will notify you that it’s down, because with all your best efforts, your website will go down at one point or another. Your reaction is what makes the difference, but if you don’t know it’s down, you cannot react quickly and reduce any possible damage.
That’s why it is important that you use a web monitoring solution as it will watch over your site 24/7 and keep you up to date with what’s happening in the background.
6. Helps you determine your site’s consistency
Website monitoring allows you to compare and contrast data to find solutions. Let’s says your website suddenly starts going down all the time, your monitoring tool will allow you to make comparisons between how your site is performing now and how it did in the past.
You will also be able to track changes made that could have contributed to the problem, which allows you to find effective solutions.
7. Saves you time
Website monitoring solutions check your site thousands of times per day and without them you’ll have to do the checks yourself. But the fact of the matter is that, no matter how good you are or how much time you have on your hands; you will not be able to check as often or as thoroughly as a monitoring tool.
These tools allow you to focus on other aspects of your business operation as you would only need to step in when there is an outage.
8. Be In Control During Downtime
Not only do you know when your site goes down so you can start resolving the issue immediately, the alerts from your monitoring solution allow you to be in control of the situation. It gives you the time and control to decide when and how customers are notified of the issue.
This could mean the difference between you losing them to your competition or them sticking around until the problem is fixed, because you would’ve given them the assurance that you are doing your best to remedy the problem.
9. Keeps you updated on your website performance and speed
The faster your pages load the higher they rank on Google and for Google to consider your website fast, your ages need to be loading in two seconds or quicker. How do you know what speed your website is operating at? Website monitoring.
A web monitoring service will ensure you always know how fast or slow your site loads and if you think there is a problem with your hosting provider, you can use that information to make a complaint or demand better service.
And given that poor infrastructure from your hosting company is one of the primary reasons your site may go offline, the data about your speed can let you know it’s time to start looking for a new host.
10. Monitoring Solutions are Easy and Effective
With all the benefits of website monitoring, the fact that it is also easy to do is an added bonus. All that’s required is a quick set-up process and then you leave it to run on its own. The only time you are required to do anything is when you are responding to an issue that the tool would have notified you of.
Summary
Website monitoring tools are an effective way to improve your website performance and protect your brand online. They give you a heads up when hackers are trying to breach your system; notify you when your site is done; save you time and money and allow you to act swiftly to resolve issues and keep your customers happy, which in turn helps your bottom-line.
