One of the most important things for a business is choosing the right email package. The market features a wide range of vendors. Choosing the right package could be a game changed for your business. When choosing the best one, you may want to follow the steps below to make the right decision;
Table of Contents
Determine the email features your business requires
The most important thing you must do when choosing an package for your business is to consider the features offered. You can first determine the type of email features you wish to receive. Below are the top email features you need to look out for;
1. Look for a Spam filter
Spam messages are a significant time waster. Therefore, you need a package with a spam filter. This will help keep your staff from wasting valuable time reading spam emails. The best package should have a system for detecting SMAP and filtering it out of the inbox.
2. Integration
Another feature you must consider is the integration of the email. The best email service should work well with other business tools like calendars and productivity suits. It is especially essential to check the integration of the email if your business heavily relies on these business tools. The best email package should be able to integrate with the tools you already have in place.
3. Security
You must also consider an package for you email with the best security elements. A lot of businesses suffer email hacks. These hacks often result in significant consequences for the businesses. Therefore, when choosing the best package for your business, you must ensure that you are guaranteed security. For instance, the email package should allow you to prevent any unauthorised use of your business email accounts.
4. Archive capabilities
The best email package should provide you with a way to save, organise, and store your emails and drafts. Keeping a well-organised and accurate record of your business emails, which are essential business communications, is vital.
5. Storage
When choosing a package for your company, you must also check the amount of storage space included with your account. The last thing you want is to run out of space and have to delete emails or important business content. The amount of space you require depends on your business operations and how much communication goes on within the emails.
6. Advances email features
You may also want to look out for some advanced email features that would benefit your business. For instance, you should look out for features like task scheduling within email and sent message recalling. It would be wise to determine the advanced features that your business would benefit from and look for a service that will offer them.
7. Ease of use
As your business continues to grow, you are likely to get more staff members who will need to use email accounts. In this case, they would have to create new email accounts via your email. Therefore, you must ensure that the mail package is easy to use so you do not have to seek technical assistance each time you need to create new accounts. Getting an email package that is easy to use will also make it easy for your staff to learn how use the emails without being trained.
Note that determining the features that are most important to you will help you make the best decision when choosing the best email package.
Determine how to package an email
You may also need to determine what the best practice for mail packaging would be for your business. The following is a guide on how to package an email;
• Create an email marketing strategy depending on your product, target audience and other elements
• Set up a mail service provider and templates
• Branding
• Creating a list or cleaning an existing one
• Setting up auto-responders
• Assisting with content creation
• Determining ways to pitch email marketing to clients.
• Sending the emails
• Tracking and reporting results
Note that determining the elements above will also help you make the best choice when choosing the best mail package for your business. This is because it will help you understand your needs and strategise how to achieve them.
Consider the reputation and reliability of the provider
Once you have determined the email features you require for your business and gotten a package provider that can provide them, the next step is to consider their reputation. Your business email package provider should have a good reputation.
You can determine whether the provider has a good or bad reputation by looking at reviews and testimonials from its former clients. Remember that your email address is one of the first things your prospective clients will see about your business. Therefore, if you are working with a provider with a bad reputation, it will also reflect badly on your business.
On the other hand, you also need to ensure that the email marketing services package is reliable. The provider needs to guarantee that your email service will be up and running at all times. This is because any email downtime could result in the significant consequences for your business.
For instance, customers could get unhappy with your services and you could lose important data and business deals. Therefore, you ought to choose an email marketing services packages provider that you can trust. You also need a provider that is reputable to get the best out of email marketing and other practices.
Final word
It would be best to use the same email package vendor for all your business purposes and all your staff. This helps ensure consistency within your business. For instance, ensuring that your entire business staff uses the same domain and email package will help keep clients from getting confused. Additionally, using the same domain and email package will make it easier for you to train employees and set procedures for handling business messages.
