If your website has a seasoned internet presence then you’re already up to speed on the importance of having a great SEO rank. Ranking high on search engines like Google is pivotal to your business and brand’s success. When users type in keywords to search for a product or service that your company provides you want to rank within the top 5 search results. The best way to do that is to ensure your website is optimised for search engines. But did you know that hosting your site on a dedicated server can get you there much faster?
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Key Factors that affect SEO
Understanding the factors that affect SEO is the first step level up on SEO. On the internet we know that ‘content is king’. Likewise, content is one of the driving forces beyond having a great SEO score. However, there are other components that drive your site’s SEO ranking:
Speed and Loading Page time.
Users have shorter attention spans than ever and it has been well documented that they will abandon a website that takes longer than a few seconds to load. Besides, your competition also knows this and will be ensuring that each page is optimised to load faster.
Internet Security
Without a doubt search engines, especially Google requires that websites are secured for users. SSL certificates are the front line of security that every website needs for strong encryption. Google ranks sites based on security, in fact, with new updates to Chrome browser, sites are not marked ‘Not Secure’ if they don’t have an SSL Certificate and thus it greatly affects their SEO ranking.
Using a CMS
CMS stands for the content management system. You want to ensure that you’re website is using the best CMS and that your hosting provider integrates the best CMS on the market like WordPress, Drupal, and Joomla to name a few.
Optimised Content
While writing compelling website copy helps your site to rank high and get indexed by search engines, you want to ensure that your company also has a blog and creates fresh, knowledge-based content regularly with the adequate keywords to help with ranking.
Using an SEO Tool to Audit and Improve your Ranking
We understand that SEO is a language all on its own and if you want to stay ahead of your competition then you must ensure that you fluently speak that language. That’s why we’ve created an SEO Tool that helps you too adequately audit your site for weak points and improve your overall SEO ranking. Having an air-tight SEO strategy should be integrated into your Marketing and Advertising plans. Our SEO tool ensures that your website is fully optimised to rank high with SERPS.
Dedicated Hosting as the Ultimate Hosting Environment for Improved SEO
Dedicated hosting is the leading hosting choice for major websites and companies. With dedicated hosting, your website is on a server with its own exclusive components and resources. That’s right, you don’t have to share resources with any other website. Which makes it the perfect choice if you’re serious about taking your e-business to the next level and enhancing your SEO strategy from a server level. The very nature of a dedicated server nourishes the requirements of good SEO ranking. Let’s get down to the nitty-gritty on how it exactly accomplishes just that.
1. SEO has a need for speed and Dedicated Servers delivers.
As we stated earlier website speed is fundamentally important. Not only is it important for SEO ranking but also for improving the overall UX (user experience) on your site. Having a slow loading site due to a myriad of issues can lead to high bounce rates, low conversions, and no quality or real value added to your UX.
With sites hosted on shared hosting website speed can be a difficult task to maintain, depending on how many websites are hosted on the server and sharing the resources. The bottom line is while there are physical enhancements you can do to your site to optimise speed within a shared environment, you cannot account for the other sites on the server and so your speed and site load time can be deeply impacted in a negative way.
Dedicated server, because it houses all your website’s resources on the server, promises lightening speeds.
Having your own dedicated server means that there are no other websites eating up your processor speed and memory, using up the bandwidth, disk space, etc. All of these resources belong to your website. Using a dedicated server coupled with other website optimisation tactics ensures your website loads in less than a second. This translates to a boost in SEO ranking.
2. SEO Demands Iron-clad Internet Security
A site vulnerable and susceptible to cyber threats, attacks, hackers and cybercriminals will have a very low SEO Ranking. Search engines like Google simply will not index your site and that will directly hurt your brand’s credibility and your business.
The internet can be a dangerous place. Cybercriminals and hackers are constantly sniffing out websites that are vulnerable and launching attacks on a daily basis. If your site doesn’t have the best line of defence it can fall prey to cybercrime including but not limited to: spam, malware, backdoor virus, brute force attacks, DDOS attacks and more.
While hosting on any hosting environment can be made safe by using the best in internet security, a dedicated server has a built-in line of defence.
First, the very nature of a dedicated server’s singularity leads to enhanced protection. This is due to your website being the only website on the server so there is no danger from other vulnerable sites being infected and then spreading their infection to the entire server. A great dedicated server will have automatic DDOS protection included and offer users SSL certificate for an added layer of protection.
Beyond that, a dedicated server is completely customisable. This means that you can add various security software to enhance your overall security. With managed dedicated hosting your hosting provider will ensure that all software is monitored and kept up to date, regular malware scans are carried out and monitor your server for any other issues.
Any website that experiences a breach of any kind will suffer a blow or ranking penalty and traffic loss. A dedicated server ensures the reality of that happening remains slim.
3. High Up-time Guarantee
No one likes a site that is not available twenty-four hours a day. This is why your websites up-time plays a huge role in your SEO ranking.
Choosing the right hosting provider with 99.99% of an Up-time guarantee is a crucial element for having an SEO friendly website. Uptime is basically the percentage of time your website is online and accessible to your users. As we said, you need to ensure your website is available every single day of the year. Translation, your website doesn’t get to have any vacation time. Your guaranteed uptime shows your audience, customers, users that your website and your brand is dependable. High uptime and availability help to build audience trust.
With a dedicated server, your uptime is 99.99% assured on a secure and stable network. You can rest assured that there will be no crashes to hard drives or data losses.
The Take-Away
Dedicated Servers are the ultimate hosting solution to ensure your business’ website achieves continued SEO success. With a dedicated hosting environment coupled with an SEO tool, your ranking will reach new heights. In fact, you can always optimise your business website for a better chance of ranking on the first page. As a result you will gain more customers and increase your conversions and sales.
The decisions to switch to a dedicated server is a great one. It shouldn’t be taken lightly especially where the price point is concerned. To help you further we’ve written the best advice you need for switching to a dedicated server.
When it’s all said and done, a dedicated server is the top choice for flawless SEO ranking.
